“Moto Raised Me” isn’t just a phrase—it’s in our blood. It’s the adrenaline rush, the dreams it fuels, and the unshakable connection to motorsports that shapes who we are.
It’s more than riding. It’s a culture, a community, and a shared respect—whether you’ve twisted the throttle yourself, felt the chills watching it live, or grew up with friends and family ripping through the backyard.
The values gained through motorsports at any level are priceless. They open doors, build character, and connect us to something bigger.
“Moto Raised” is the bond. The “Me” is the personal journey that becomes an “Us.” A movement. A legacy. A lifelong pursuit for more.
BEHIND THE MOVEMENT
OUR FOUNDERS
MALCOLM MCCASSY
Malcolm McCassy doesn’t follow playbooks, he builds what culture ends up chasing.
Led by conviction over convention, he’s built his career on instinct, intention, and impact. From turning disruptive ideas like Ethika into household names to helping shape the brands that shaped a generation—No Fear, Alpinestars, Monster, Spy Optics, Reef Brazil, and more.
Now, as the founder of Mendid, he’s creating something more personal—a movement that starts within. Built to amplify identity, honor the process, and remind people who they are before the world told them otherwise. Through premium under-apparel and technical threads for the elite and the unique, Mendid supports those bold enough to pursue what’s theirs.
JIMMY BUTTON
As a former pro motocross racer whose career was cut short by a life-changing injury, Jimmy Button turned adversity into purpose. Fueled by grit and gratitude, he co-founded Road 2 Recovery to make sure no injured rider had to face that road alone.
What began as a personal mission has become one of the most trusted lifelines in action sports—helping athletes find their way back physically, emotionally, and financially, with support, dignity, and hope.
Today, Jimmy continues to shape the sport from the inside out, managing many of the world’s top motocross and freestyle motocross athletes while mentoring the next generation of rising talent.